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Building Brands in Australia since the 1950's

Established By John Milner in 1953, JD Milner & Associates began life as an importer of premium tabletop, kitchenware and gourmet products. By the 1960’s it was one of the leading homewares distribution businesses in the country. Milner’s introduced brands such as Le Creuset, Wedgewood, CorningWare and Wusthof to the Australian market.

End-to-End Supply Chain Services

WA Supply~Chain Link Pty Ltd (WASCL) is a wholly owned subsidiary of Milner’s Pty Ltd and offers logistics and warehousing services to importers, manufacturers, wholesalers and retailers across Australia. WASCL’s services include warehousing and distribution programs, order management by electronic trading, inventory control systems, customised services (value adds) and transportation management.

Strategic Marketing & Brand Management

From market research to fully integrated marketing campaigns, Milners provides a holistic solution to international manufacturers of premium consumer brands looking to grow in the Australian market.

Account Management & Client Services

Account management and servicing many of the largest retailers in Australia has been an integral part of the Milner’s business for over 25 years. This includes maintaining relationships with category buyers as well as merchandising, staff training and in-store promotions.

Customer Satisfaction, Guaranteed

From technical support to warranty claims, Milner’s Consumer Care department is a dedicated, specialised team aiming to assist and support our clients with any queries about our brands.

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Brands we work with…

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Our Retail Partners Include…

Kogan
The Good Guys
Minimax
JB Hi-Fi
Harvey Norman
Flybuys
David Jones
Amazon
Clearance Outlet
Costco Wholesale
Dick Smith
Groupon
Peter's Of Kensington
Kitchen Warehouse
Flybuys
Everten
Orbit Fitness
Teddingtons
Specsavers
Luxottica
OPSM
George & Matilda Eyecare
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About Milner's Brands

The Story Behind Milner’s Brands

Milner’s commenced operations in the late 1950’s as Sales Agent for Corning Glassworks USA and Josiah Wedgwood & Sons Ltd Britain, in Western Australia.

In the early 1960’s Milner’s focused on tabletop, kitchenware and gourmet products and the business was expanded to each of the major Australian States. In 1964 an exclusive marketing arrangement was struck with Messrs. Ed Wüsthof of Solingen, Germany and the famous Wüsthof cutlery brand was introduced to the Australian market in 1964.

With this wealth of experience we have progressed to become one of Australia’s leading marketers of high quality, premier home products. We pride ourselves on being the marketing group of first choice for international companies seeking to market their home wares in Australia.

Our core strategy is to focus on developing industry knowledge and building consumer equity in premium global brands in the sectors of gourmet home wares, home health and home environment. The past 10—15 years have seen Milner’s concentrate on establishing and preserving the brands that it markets and distributes, by engaging their clients via high profile marketing and consumer care/intimacy programs. Milner’s has become more than an importer or wholesaler. The company provides a wholistic solution to overseas manufacturers; in that, we provide:

  • Integrated marketing activities (sales, promotion, advertising, publicity, public relations and research) in relation to each of our brands in the Australian market;
  • Established alliances with our clients across all retail channels; 
  • Continuous development and improvement in our ‘consumer care’ services;
  • Access to the services of tertiary institutions specialising in marketing, business development and retail distribution. 
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The best people on earth

Paul Ruane

Managing Director

Kirsten Pride

Brand Manager

Jessica Edwards

Digital Marketer

Ivy Machado

Digital Visual Designer and Ecommerce Management

Boba Stanojevic

Account Manager

Tracee Dorrington

Homewares Purchasing

Olivier Romend

Consumer Care Manager

Karen – Administrative Manager

Administrative Manager

Azaa Lkhagvasuren CPA

Group Accountant

Chris Wallace

Warehouse Manager

Andrew Banks

Avivamann Optical Group - General Manager

Avivamann Optical Group

Avivamann Team

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Contact Us

    Where Are We?

    5/7 Glassford Road, Kewdale WA 6105

    Free Call

    1800 656 444

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    B2B Client Portal

    We are happy to advise that we have just launched our online webstore for our customers to use!

    Therefore, placing your orders through our online store will ensure quicker processing and shipping;
    you will also be able to see availability of stock, pricing and previous order history.

     

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    Milner’s Brands is a signatory to the Australian Packaging Covenant Organisation (APCO).

    The Australian Packaging Covenant (‘the Covenant’) is a national regulatory framework under the National Environment Protection (Used Packaging Materials) Measure 2011 (NEPM), that sets out how governments and businesses across Australia share the responsibility for managing the environmental impacts of packaging.

     

    Milner’s Brands APCO Plan
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